FamilySearch | Culturalized Family Tree
Culturalization of the FamilySearch Landing pages for users in the APAC countires
Project Overview
Role: Lead Product Engineer
Tasks: Graphic Design, UX Research, UI Design, Data Analyst, Copywriter
Team: 3 Engineers, 1 Project Manager, 1 Designer, 1 SEO
Duration: 6 months
Project Summary
FamilySearch is a free to use online Family Tree and Family Records service. It was originally created for people in the US, but after its rapid global growth, more and more people from around the world started to use it. With the global expansion of its users, FamilySearch developed teams/divisions dedicated to specific regions around the world. As the Lead Product Engineer for the APAC division, I was tasked with the culturalization of the product. My goal was to create a comfortable and familiar experience to users with different cultures and languages. To do this, I researched and compiled information on each country’s culture, religions, language, and design.
TL;DRA service to be used globally by people of different cultures and languages needs to be able to configure to their specific needs. Culturalization allows more users of all background to user the service.
Project Functions
Users can create a shared family tree that multiple people can edit and input genealogical records to be shared and kept by the family members.
The world's largest online family tree—home to information about more than 1.2 billion ancestors.
The Family Tree offers users a free family tree template, timeline and mapping tools, record hints and research helps, and access to billions of online records.
With culturalized designs, FamilySearch can be comfortably and easily used by anyone around the world, regardless of their culture or language.
