R.S. Hughes | Industrial Supplier

Complete redesign of the company’s website, updating visuals and optimizing user experience

Project Overview

Role: Lead UX/UI Designer

Tasks: UX Research, UX Design, UI Design, Data Analyst

Team: 6 Engineers, 1 Project Manager, 2 Designers, 1 SEO, 1 Web Architect, 1 Copywriter

Duration: 6 months

TL;DR

I created a new website, reconfiguring the layout, functionality, and some contents of each page. If you would like to see the full published site, head to: https://www.rshughes.com/

Project Summary

R.S. Hughes is an industrial supplier that sold to both individual clients as well as large businesses. They had an issue with the majority of their clients making purchases through the phone, which lead to an extremely congested service. The main reason for this issue was that the website they had for their online store/homepage was extremely outdated and very confusing to navigate. Our goal was to redesign the website while maintaining current user needs and also fixes many pain-points had by customers. To do this, we gathered data and feedback from hundreds of customers and clients as well as focus groups.

Project Functions

The R.S Hughes website serves as both an online retail store as well as the homepage to the company, allowing users to learn more about the business and company as a whole.

Customers and partners of R.S. Hughes would both be able to shop on the site, as well as view potential careers with the company, or help find solutions to problems they may have in their industry.

The new R.S. Hughes website provides customers with a user friendly and reliable way to get all of their industrial supplies.